Resources Library by ANA

The detailed evaluation and analysis of the cardiovascular market in Russia

The paper reports the results of a detailed study of the cardiovascular marketplace in Russia. This was a diary study executed among 97 generalists and 50 specialists working in polyclinics across Russia. The study covered all aspects of 2,367...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin

Company: KANTAR TNS Malaysia

June 1, 1995

Thinking of the future

This paper attempts to develop an analysis of Latin America based on the opinions gathered in a harmonized quantitative research survey conducted in nine Latin American / Caribbean countries. This was the first wave of a Tracking Study designed to...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Maria Helena Gama, Nelsom Marangoni

May 1, 1995

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Loek Halraan

April 1, 1995

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Michael J. Thomas, Lionel C. Hall

Company: Nestlé

April 1, 1995

A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies

The paper is divided in three parts. A short introduction explains the uses of sociocultural variables and typologies in Western Europe. Since Eastern European markets are developing towards the level of complexity of their Western counterparts, it...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Stefano Magistretti, Jacek Dohnalik

Company: KANTAR TNS Malaysia

April 1, 1995

How to find your way in the IT jungle?

Bewitching developments in the information technology have incited us to present this paper. I am sure that all of you have heard the magic words that come with the new technology: Pentium, P6, RISC, CD-ROM, POWER PC, Windows 95 amutainment,...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Jan Willem Brouwershaven, Shoata Hattori, Richard Miller

Company: SKIM

January 1, 1995

Changing data collection methods means different kind of data

Information technology has improved to such an extent that computer assistance is now possible for telephone interviews (CATI) as well as for personal interviews (CAPI). Data quality is increased by using the computer because sequential effects are...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Author: Gerd Meier

Company: GfK

January 1, 1995

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: John A. Samuels

September 1, 1994

FRY

The CESP has carried out two types of experiment on measuring First Reading Yesterday (FRY). The first was performed during the National Readership Survey (NRS) in 1988. A questionnaire on yesterday reading was given by phone three weeks after the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Hugues Chavenon, Françoise Dupont

June 15, 1994